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Coupon ideas for wineries, and how to set them up

Ready-to-use, tested coupon recipes: a free bottle with 6, a featured mixed case, a per-bottle special, gift with purchase, free shipping, mailing list and club offers.

WithWine coupons can combine required products, minimums, a product discount and a shipping discount in one code. Here are common winery promotions and the settings for each, all tested in WithWine. Set everything else on the coupon to its default unless it's listed. Every recipe includes an end date, because we recommend one on every coupon.

Buy 6 Shiraz, get a bottle of Rosé free

The classic gift with purchase. Tell customers to add the Rosé to their cart: the coupon doesn't add it for them.

  • Required Products in Order: the Shiraz

  • Minimum Required Product Quantity: 6

  • Applies To Products: Different Selection, the Rosé

  • Discount type: Fixed price, Fixed Price Amount 0, Fixed Price Quantity 1

  • Active?: Active until the end of the promotion

Any 12 bottles including 6 Shiraz: 15% off the Shiraz and free shipping

A mixed case that features one wine.

  • Required Products in Order: the Shiraz

  • Minimum Required Product Quantity: 6

  • Minimum Order Bottle Quantity: 12

  • Discount type: Percentage, Discount (%) 15 (comes off the Shiraz only)

  • Shipping discount type: Free shipping

  • Active?: Active until an end date

3 Riesling for $25 each

A per-bottle special price. The fourth bottle and beyond are full price.

  • Required Products in Order: the Riesling

  • Minimum Required Product Quantity: 3

  • Discount type: Fixed price, Fixed Price Amount 25, Fixed Price Quantity 3

  • Active?: Active until an end date

A free corkscrew when you buy 3 Riesling and spend $150

A gift with purchase with a spend threshold. The corkscrew's own price counts towards the $150.

  • Required Products in Order: the Riesling

  • Minimum Required Product Quantity: 3

  • Minimum Order Total: 150

  • Applies To Products: Different Selection, the corkscrew

  • Discount type: Fixed price, Fixed Price Amount 0, Fixed Price Quantity 1

  • Active?: Active until an end date

Buy any Riesling, get 20% off Rosé

Cross-sell a second wine. Every Rosé in the cart gets 20% off.

  • Required Products in Order: the Riesling

  • Minimum Required Product Quantity: 1

  • Applies To Products: Different Selection, the Rosé

  • Discount type: Percentage, Discount (%) 20

  • Active?: Active until an end date

6 bottles, 10% off and free shipping

A classic case deal on any wine.

  • Minimum Order Bottle Quantity: 6

  • Discount type: Percentage, Discount (%) 10

  • Shipping discount type: Free shipping

  • Active?: Active until the end of the promotion

Free shipping on 12 or more bottles, no code needed

Customers get free shipping automatically.

  • Minimum Order Bottle Quantity: 12

  • Discount type: None

  • Shipping discount type: Free shipping

  • Auto apply: Yes

  • Active?: Active until an end date

$5 shipping when you buy 3 Riesling in a 6-bottle order over $170

Several conditions with a flat shipping rate.

  • Required Products in Order: the Riesling

  • Minimum Required Product Quantity: 3

  • Minimum Order Bottle Quantity: 6

  • Minimum Order Total: 170

  • Shipping discount type: Flat rate, Flat rate shipping ($) 5

  • Active?: Active until an end date

$20 off orders over $150

A spend-and-save offer.

  • Minimum Order Total: 150

  • Discount type: Fixed discount, Fixed Discount ($) 20

  • Redemption count: Per person, 1

  • Active?: Active until an end date

A thank-you code for mailing list subscribers

Only subscribers can use it.

  • Create a customer group with Subscribed to Mailing List ticked. See How to create a customer group

  • Customer Pricing Group: tick that customer group

  • Discount type: Percentage, Discount (%) 10

  • Redemption count: Per person, 1

  • Active?: Active until an end date

The first 50 orders get 15% off

A limited launch offer.

  • Discount type: Percentage, Discount (%) 15

  • Redemption count: Total, 50

  • Active?: Active until an end date

A bonus for club members on top of their club discount

Club members get their usual discount plus 5%.

  • Create a customer group of club members, and tick it in Customer Pricing Group

  • Discount type: Percentage, Discount (%) 5

  • Applies to Already Discounted Prices: Yes

  • Active?: Active between the start and end of the offer. Be careful: this coupon stacks. See What does Applies to Already Discounted Prices do on a coupon?

Check your wine's other prices first

WithWine always gives customers the cheapest price they're entitled to. If a wine already has a 6-bottle price or a quantity price, a coupon on that wine may give no extra discount. For example, a Shiraz at $195 for 6 ($32.50 a bottle) gets nothing from a 15% coupon ($38.25 a bottle). Set the coupon's discount bigger than the wine's existing deal, or use Applies to Already Discounted Prices.

Before you send the code

Test the coupon on a back office order: open a customer, click Create Order, add products, enter the code and check the Order Summary. Close the panel without placing the order. See How to create a coupon code

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