You can give a customer group its own price for any wine, mix or other product. For example, locals pay $38 for your Shiraz instead of $45, or trade customers pay a wholesale price. You add the price in the product's Available Prices.
Before you start
Create the customer group first. See How to create a customer group
The product must be listed for sale (List your wine for sale? set to Yes), so that Available Prices shows.
Steps
Go to Settings > Products and choose Bottles, Mixes or Other Products.
Click the product to open it.
In Pricing, find Available Prices.
Click Add Price. A new price row appears.
In the row's Customer Group, choose your group instead of All Customers.
Set the quantity (Quantity Required for bottles and other products, or # of Bottles in Mix for mixes), the Price and, for bottles, the Price Type. These work the same as other prices. See How to offer a 6-bottle price
Click Save.
Which price does the customer get?
WithWine always gives a customer the cheapest price they're entitled to. A customer in the group gets the group price only when it's lower than every other price they qualify for, such as an All Customers sale price, a quantity price, their club discount or a coupon.
For example: full price $45, Locals price $38, Ridge Club discount 20% ($36). A local who is also a Ridge Club member pays $36. A local who isn't in the club pays $38. See How product pricing works
What happens next
Customers in the group see the group price on your website (when logged in), in the WithWine app, at the cellar door in Vintner and on back office orders.
The group is checked at every order. If you add a tag to a customer, they get the group price on their next order. In Vintner, adding the tag during a sale updates the prices straight away.
Troubleshooting
A customer isn't getting the group price: check they match the group's rules (for example, the tag is on their profile), that they're logged in on the website, and that they don't already qualify for a cheaper price.
My group isn't in the Customer Group list: check you clicked Save in Settings > Customer Groups, then reload the product.
I can't see Available Prices: set List your wine for sale? to Yes.