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How to see how an email campaign performed

The Emails screen shows every email WithWine sends, with recipients, opens, open rate, clicks, click-through rate, conversions and conversion value.

The Emails screen lists every email WithWine sends for you: your newsletters and club emails, and automatic emails such as order receipts and invoices. For each email, the Emails screen shows how many people received, opened and clicked the email, and the orders the email produced.

How to find an email

  1. Go to Emails.

  2. Use Show emails for to choose the type of email, for example Customer Newsletter, Club Newsletter or Order Receipt.

  3. Use and status of to show, for example, Sent, Scheduled or Draft emails.

What the columns mean

  • Subject, Type and Status.

  • Date Sent/Scheduled: shown in your brand's time zone.

  • Recipients: how many people the email was sent to.

  • Opens and Open Rate: how many recipients opened the email. Some email apps (such as Apple Mail) load emails automatically, which can make open rates look higher than they really are.

  • Clicked and Click-through Rate: how many recipients clicked a link in the email.

  • Conversions and Conversion Value: how many orders came from the email and how much those orders were worth.

Email history for one customer

To see which emails one customer has received, open the customer's record on the Customers screen and filter the activity to Emails. Each email shows its subject and the time it was sent.

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