Conversion tags are order tags that WithWine adds automatically to orders placed from an email. For example, if you tag your Shiraz launch email "Shiraz Launch", every order that comes from the email gets the "Shiraz Launch" tag. You can then filter your orders by the tag to see exactly which orders the email produced.
How to add conversion tags
On the Email Details step, open Campaign Settings.
In Select conversion tags, choose an existing order tag, or type a new name and choose Create "[name]".
Continue creating the email.
What happens next
Orders that come from the email get the tag automatically.
The Emails screen shows the number of Conversions and the Conversion Value for the email.
Conversion tags are the same order tags you see in Manage Order Tags on the Orders screen.