The Order Receipt email only shows the wines the customer bought, with photos and the Mark as Tried, Mark as Liked and Buy buttons, when the customer is on your mailing list.
What customers get
Customer on your mailing list: the receipt text, the PDF receipt attached, and the wines they bought with photos, Mark as Tried, Mark as Liked and Buy buttons, plus a Shop the Range button.
Customer not on your mailing list: the receipt text and the PDF receipt attached only. There are no wine photos or buttons.
Why order receipts work this way
WithWine is built to help you get more repeat sales, and to turn visits to your cellar door into online repeat purchases. The order receipt is an invitation for everyone who has bought from you in person to come back and buy from you online. Customers on your mailing list have agreed to hear from you, so their receipts include the wines and buttons that lead them back to your online shop.
How to get more customers seeing the full receipt
Encourage customers to join your mailing list when they buy, for example at the cellar door. Once a customer is on your mailing list, their future receipts include the wines and buttons.